Press Release
For my risk communication project on obesity I am to create five press releases. We read How to Create Powerful Press Releases, by Judith Welsh in order to gain some insight on the ways to create a good press release. Three situations in which I could respond to or address with my press release are as follows:
1.) To inform the public: This would be used to address the audience and inform them of the dangers of obesity, who is most at risk, and what more should be done to prevent obesity.
2.) To keep the name of your product in the news: This approach would keep enforcing the dangers of obesity and what can be done to reverse/prevent it. Simply by keep reminding the audience of the problem and keeping it fresh in their minds, hopefully it will make some sort of impact.
3.) To Attract An Audience: Research shows that certain groups are more likely to become obese, so by attracting the attention of this audience hopefully could help prevent obesity in those groups.
